J. Rieger & Co.

In my role, I helped transform their visual identity and elevate their digital presence. The work delivered measurable results: driving foot traffic, supporting successful product launches, garnering millions of views across digital platforms, and maintaining an average 9% engagement rate on social media. I also contributed to optimizing sales funnels, leading to more efficient conversions and sustainable growth.

That experience gave me firsthand insight into how strategic, story-driven content can fuel real business results expertise I now bring to service-based and event clients through Storylabs.

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I revitalized the brand’s visual identity across all platforms from leading photography for new product releases to producing out-of-home advertising campaigns and weekly long-form YouTube content. These efforts amplified the company’s mission and helped solidify its position as an industry leader, leaving a lasting digital impact.

I helped grow their YouTube channel into a thriving hub by producing engaging, high-quality content — from cocktail tutorials to behind-the-scenes storytelling. The channel became a valuable resource for the community, boosting brand awareness and customer loyalty.

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